We’ve declared this month Mr Hyde Beer Month, celebrating everything about drinking in the summer that you and we alike love. You might have seen our two-for-one offers (and if you haven’t, get yourself involved here), but we’ve also curated a case of 12 beers, with our Beer Month partners HonestBrew. But how can simple email senders like you guys curate beer, we hear you cry? Here’s our story…
It was a gruelling Tuesday night that the Hyde team put in some extra hours. We settled down with our business partners, ready to thrash out the big decisions. Debates raged amongst the team, friendships were won and lost, and eventually we came to a compromise.
HonestBrew, for those poor souls not in the know, are an online craft beer store. They work with hundreds of independent breweries around the world to bring beer aficionados the freshest brews, and link you up with some producers you might not already know. We’ve teamed up with them for our Beer Month campaign, because, frankly, they are the people we’d go to with any beer dilemmas.
HonestBrew threw us one hell of a tasting at their office – which conveniently is stocked with a couple of hearty sized beer fridges. Pulling out a few of their favourite breweries’ latest offerings and sneaking in a couple they knew we loved, we braved a tasting of 20+ bottles (yes, we did lose count), to narrow it down to 12 for the box.
First up, HonestBrew’s beer head honcho showed us how to properly taste beer. As in, rather than just necking it like madlads. It’s a whole thing, y’know. You need to put your hand over your glass and agitate it (aka give it a bit of a swirl), before giving it a big sniff, and then finally a sip.
With that technique down, we were off, working our way through the breweries HonestBrew had picked out for us. The list of breweries went as diverse as London favourites Five Points and Beavertown, all the way to Newcastle, Belfast, Croatia, and even New Zealand. We trooped our way through two beers from each brewery and picked our favourites from each, or vetoed them, keeping in mind that we wanted to show off the diversity of the beer scene ‘these days’ to you, our glorious readers, and keep it interesting for those looking for something new.
We like to think we’ve picked a real mix – there’s sour beer, dark beer, strong beer, IPAs, Weiss beers, and, quite literally more. It hits that ‘something for everyone’ mark, but should also do a good job of encouraging the more casual craft beers fans out of that Punk IPA rut you’ve been in since 2007.
So what’ve we got in our box? (No giggling at the back.)
Beavertown – Black Betty Black IPA, 7.4%
Time and Tide – Brynhildr, 4.4%
360 Degrees – Session IPA, 4.3%
Burning Sky – Easy Answers, IPA 6%
8 Wired – Hopwired IPA, 7.3%
Wylam – Swipe Right NE Pale Ale, 4.7%
Boundary – Push & Pull Imbongo – IPA, 5.5%
Siren – Calypso – Berliner Weisse, 4.0%
Burning Sky – Saison Le Printemps, 4.2%
Five Points – Pale Ale Can, 4.4%
The Garden Brewery – Stout, 5.7%
Electric Bear Brewing – Mochachocolata Ya Ya! Chocolate Stout, 5.1%
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