The author: Patrick McGinnis – a floppy-haired venture capitalist, polyglot and “angel investor” (way less fun that it sounds).
The advice: “It’s natural to opt for security over passion… but just because you don’t pursue your passion as a day job doesn’t mean you have to settle. Take Dan. Having studied at various culinary academies, Dan knew he didn’t want to be a professional chef. So he found another way to integrate this [culinary] passion into the rest of his life – by investing in a local restaurant run by a promising chef. Not only did it offer a financial upside for him, it enriched his life profoundly.”
The advice: “Why is a doctor paid more than a doorman? Simple: the doctor is worth more in terms of his capacity to add measurable value to people’s lives. Anyone can open a door. The key to wealth is to be more valuable. Want to earn more money where you are today? Ask yourself: “How can I be more valuable to this company?”
The authors: Alex Pellew and Martin Amor, two smiley, clean-shaven bros who want you to be rich for some reason.
The advice: “A good night’s sleep will pay back the following day. A relaxing and inspiring holiday for you is almost certainly a better investment in your idea than a set of fancy office chairs or a flashy neon logo above the door. Think of everything as a potential investment.”
The author: The sneer-inducingly young Chris Guillebeau, who specialises in “unconventional strategies for life”. Good for you, mate.
The advice: “Borrowing is no longer essential. Think of it as an undesirable option to be pursued only if you know what you’re doing. If you don’t know what you’re doing when you’re starting out, that’s OK, you’re in good company. Almost every entrepreneur pursues projects with a much-trial-and-much-error system. But since it’s easy to try things without losing your shirt, why seek investment and go into debt for something that may or may not work?”
The author: Who else? Passe TV warlock Paul McKenna.
The advice: “I remember asking one client to imagine that it was one year from now and she had had the best year of her life. When I asked her what was different, she said, ‘I have a new carpet in my living room.’ Her limited vision was a symptom of her impoverished view of the world.” (Editorial note: not too sure what McKenna’s getting at here. Don’t be like his laughably small-minded clients?)
By Mike Rampton
The skinny-jeaned corpse of 2007 indie is risen and dragging its battered Converse to a venue near you