Style

Indie fashion shops that are just the right amount of cool

The self-governing style outposts that don't deal in stinkin' attitude, just top quality garms

Indie fashion shops that are just the right amount of cool oi polloi

Oi Polloi, W1F

For a worrying moment there, Manchester staked a claim at being the UK’s best city for guys hunting new threads, thanks to high streets dripping with major menswear players like this. Back in your box, Manchester! We’ve got Oi Polloi now too, with their first south-of-the-divide store off Carnaby St filled with top-flight gotta-haves, new brands to fall for, and clued-up staff that get two thumbs up from Hyde.
What you’re buying: This better-when-baggy pink mudd tartan shirt from Our Legacy (£160).

Indie fashion shops that are just the right amount of cool 1

The Goodhood Store, EC2A

This one’s teetering on the edge of the too-cool-for-school death pit, but is securely lashed to the right side of non-scary thanks to only a few of their pieces being totally out there. The rest? Inarguable, easy-to-understand cool boy gold. All skatey, streety and Scandi. There’s also a basement filled with gentle Scandi homewares to hit if you need a pulse-slowing shot of middle-class respite.

What you’re buying: This Cobain-worthy Breton long sleeve from Norse Projects (£80).

Indie fashion shops that are just the right amount of cool 2

Sneakersnstuff, E1

Plenty of kids pressing their greasy noses longingly to the shop window at this cred-boosting trainer emporium. But you, a radiator-bleeding, Egyptian cotton-appreciating, ear-plugs-at-live-concerts adult, are no kid. You work. You earn hard cash. You elbow your way through the crowds. You reach for that top shelf pair of rare Nikes. You make a smooth transaction. And you feel ALIVE.
What you’re buying: These superbly retro Reebok Revenge Plus Club (£65) head-turners.

Indie fashion shops that are just the right amount of cool 3

Meet Bernard, SE10

The vibe: a while back, we brought you some rock-solid content about London’s best 200-metre stretches, including a pleasing little jaunt through Greenwich’s food market, film poster mecca Flood Gallery and this, an unassuming yet heavyweight menswear destination that makes all the right noises. Noises like “Edwin denim”, “Folk shirts” and “Bass Weejuns footwear”. One more time – “Weejuns”. Oooh yeah.
What you’re buying: This classy, cool waterproof jacket (£75) from Danish brand Rains.

Indie fashion shops that are just the right amount of cool 4

The Brokedown Palace, E1

Just like sandals and socks becoming a thing (still no), non-extreme outdoor activity, at some point, got ‘cool’. Stuff like hiking and camping and other hobbies that have the Duke Of Edinburgh crowd chuckling smugly into their Kendal mint cake. This spot is proof. A larder of outdoorsy but street-ready brands like Pendleton, Poler, and Patagonia that’ll bestow a steezy Sir Ranulph Fiennes vibe unto you.
What you’re buying: This house-improving Native American blanket (£300) from Pendleton.


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