There are few better ways of letting your friends and co-workers know you're superior to them on every conceivable level than a watch based on an important Swiss typeface. Leave the masses to their Tinder depravity and Deliveroo binges. You've got the Helvetica No1 Light and an appointment with a new kimono exhibit at the British Museum.
Ooh, that's nice: It says "Swiss made" on the front. Owning anything "Swiss made" is a uniquely satisfying experience.